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Manager, Advertising & Marketing


Position: Manager, Advertising & Marketing

Job Classification: Full Time, Exempt

Reports To: Vice President of Sales & Marketing

Basic Functions: This position will provide leadership for the advertising and marketing team while working collaboratively within the sales organization and across the various departments within the company. The general responsibilities include but are not limited to a collaborative effort to develop, establish and maintain the advertising and marketing strategies in support of the overall sales goals. This position will efficiently and effectively manage all marketing, advertising and promotional activities of the organization.

Required Qualifications:

  • Bachelor’s Degree in advertising and marketing or related business degree
  • Outstanding advertising and marketing experience and skills, with 5-7 years of successful work experience
  • Outstanding industry related experience skills, with 5-7 years of interior or exterior construction product industry related experience.
  • Excellent written and verbal communication skills
  • Self-motivated, high energy and an outwardly positive upbeat attitude
  • Strong organization skills with great attention to detail
  • Outstanding collaborative skills
  • Strategic thinker with strong problem analysis and solving capacity
  • Capable of managing multiple projects and deadlines
  • Experience in budgeting and planning
  • Strong technical and or mechanical aptitude
  • Excellent persuasive and negotiation skills and experience
  • Must have knowledge in digital or new media marketing skills
  • Experience with relevant software applications

Primary Duties and Responsibilities:

  • Manage and coordinate all marketing, advertising and promotional staff and activities.
  • Develop and implement marketing plans and projects for new and existing products.
  • Effective and efficient management of the activities of the advertising and marketing team.
  • Effective and efficient management of the resources available to the advertising and marketing team.
  • Collaborative development and management of all the creative, marketing collateral and advertisements, etc., for the organization.
  • Collaborates with Vice President of Sales and Marketing and the field sales team.
  • Collaborates with Vice President of Sales and Marketing as well as the advertising and marketing team in the development of projects and overall yearly budgets
  • Manage the resource, relationship and usage of the lead generation tool and its provider.
  • Manages the outside resources included but not limited to the fulfillment center, advertising agencies, etc.
  • Deliver marketing projects on time and on budget.
  • Collaborates across departments in the development of pricing strategy.
  • Manages all aspects of selected marketing events.
  • Collaborative support in conducting marketing research to determine new product development consideration.
  • Creates marketing presentations for sales organization.
  • Develops and maintains reports on return on investment and key performance measurements.
  • Monitors industry and or marketing best practices.

To Apply: Submit cover letter, and resume to Human Resources Department, Special-Lite, Inc. P.O. box 6, Decatur, MI 49045 or email to human_resources@special-lite.com or fax your resume to 269-423-6127.

Special-Lite is an Equal Opportunity Employer: M/F/V/D